Creating An “About Us” Page That Really Stands Out
Whether you’re a SaaS start-up, an established retail brand, or a one-man contraction company, your website needs an About Us page. Here’s everything you need to know!
9 Ways to Spruce Up Your Real Estate Listings
Creating a compelling property listing is the first step towards getting people on the phone to book a viewing – here are our top tips!
AIDA and Copywriting: Why it Works (and Why it Doesn’t)
AIDA – the ultimate copywriting formula. What does AIDA look like in practice? How can you make AIDA work for you? And does AIDA still get results today?
How to Write a Stellar FAQ Page (and How to Write a Terrible One)
An FAQ page is a valuable opportunity to generate customer interest and build a connection with your audience. So how do you create a faultless FAQ page?
Which Social Media Platform is Best for Your Small Business?
Which social media platform should you focus on? Which is the best fit for your brand? What are the best practices for each one? Click through to find out!
How to Write the Best Welcome Email Your Customer Has Ever Read
Here’s how to craft an engagement-soaring and sales-boosting welcome email—plus some examples of businesses that are doing it all right.
Copywriting for Sustainable Companies: How to Avoid Greenwashing
Greenwashing can be tricky for brands who want to create persuasive and high-impact copy. Here are some guidelines to help you on your path to truly eco-friendly marketing.
Avoid These 7 Mistakes in Health Copywriting
Whether you want to grow awareness of your health brand or establish yourself as an authority in your niche, here are 7 pitfalls to watch out for when writing about health.
7 Tips for Unparalleled Cryptocurrency Copywriting
Creating quality cryptocurrency content is not easy. Follow these 7 tips for stand-out crypto copy and content that is clear, credible, insightful, and focused on the reader.
Writing Winning Job Ads to Attract the Best Talent: How-To Guide
How does a time-pressed hiring manager write a job posting that stands out in a sea of job ads? One that gets people excited and keeps them reading? Click through to find out!
The 8 Best Types of Copywriting Worth Mastering Right Now
Do you know what type of copywriting you need for your brand? On this page, we’re going to be looking at some of the different types of copywriting.
Case Studies & Whitepapers: Two Content Assets to Boost Your Business
In this article, we explore what exactly a case study or white paper is, what distinguishes them from each other and outline the best practices for both.