Supercharge Your Blog with These Five Tips

Blogging has exploded in the last few years to become on of the most important forms of online marketing. According to Hubspot, interesting blog articles are one of the top three reasons why consumers remain loyal to a brand. Companies with up-to-date blogs have 97% more indexed and inbound links, which helps bump them up to the top of search engine results pages. But just having a blog isn’t going to make you rich, as it needs to be optimized to attract customers and keep them loyal. We’ve compiled a list of the five top tips to supercharge your blog and blast it into the stratosphere.

Know Your Customers

Take the time to do some market research into your potential customer base and create blog posts that appeal specifically to them. It’s likely that your customers will have specific interests that you can focus on to keep them attached to your brand. Don’t try to write articles on everything, instead create a site where visitors are sure they are going to find relevant and engaging articles on a limited number of specific topics. Aim for subjects that your company has unique experience about. What can you tell your customers that they’ve never heard before? Can you provide them with information that they can’t easily find elsewhere on the internet?

Keep It Consistent

No matter what the subject of your blog posts is, make sure the quality of the writing is consistent. This applies to the type of information provided – its credibility, its uniqueness and its readability. However it also applies to the tone of the writing. Make sure no one article stands out as overtly comedic if the overall tone is reserved and informative. Hiring a professional copywriting company can ensure that your blog posts are consistent in tone and content. A professional company can stay on top of the latest developments in your field and write relevant blog articles that show your company to be at the forefront of all the latest trends.

Use Images to Your Advantage

The internet is fast becoming a highly visual medium and readers are often put off by long texts. Breaking these up with different images can prevent a potential reader feeling overwhelmed and giving up on your post. Use a variety of images such as photographs, cartoons and infographics between paragraphs to break up the text and provide links between ideas. Before even reading a word, many visitors will scroll through the entire post and use the images as indicators of the text content, so make sure all images are relevant and follow the thread of the content.

Share, Share and Share

Social media is your best friend when it comes to promoting your blog. The more likes and shares you have from external sites, the better your site will be rated by search engines. This means your blog will appear higher on search engine results pages and you’ll be more visible to potential customers.

Get SEO Savvy

Search Engine Optimization is the process of making your blog more visible to visitors through search engine result pages. This is an integral part of your online blog and should be studied carefully. Optimizing your website and its content for search engines involves many different factors, from word choice and internal links to site structure and page layout. The algorithms used by search engines to push relevant sites to the top of their searches are incredibly complicated and constantly evolving, so it can be difficult to stay on top of the latest developments. Many companies prefer to leave the hard work to the professionals and hire a copywriter to always keep fresh content appearing on their sites.