Copywriting Blog

Here’s how to craft an engagement-soaring and sales-boosting welcome email—plus some examples of businesses that are doing it all right.

Greenwashing can be tricky for brands who want to create persuasive and high-impact copy. Here are some guidelines to help you on your path to truly eco-friendly marketing.

Whether you want to grow awareness of your health brand or establish yourself as an authority in your niche, here are 7 pitfalls to watch out for when writing about health.

Creating quality cryptocurrency content is not easy. Follow these 7 tips for stand-out crypto copy and content that is clear, credible, insightful, and focused on the reader.

How does a time-pressed hiring manager write a job posting that stands out in a sea of job ads? One that gets people excited and keeps them reading? Click through to find out!

Do you know what type of copywriting you need for your brand? On this page, we’re going to be looking at some of the different types of copywriting.

In this article, we explore what exactly a case study or white paper is, what distinguishes them from each other and outline the best practices for both.

By getting your customers to do the selling for you, you can drive engagement, encourage conversions, and boost sales. Click through to learn more!

If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind.

Copywriting and content writing are similar but definitely not the same. The next question is, do you need both?

From helping you to stand out in a noisy marketplace to building trusting relationships, copywriting plays a pivotal part in the success of any start-up.

How do you write persuasive copy without coming across as a sleazy salesman? The key is subtlety. Click through to learn more!

Travel is inherently exciting for people. People want to hear about holiday planning and destinations. All you need to ensure is that they hear about it from you.

What’s the psychology of persuasion? What makes us more likely to be convinced by something? And how can we use these principles in our copywriting?

Check out our simple-to-follow actionable guidance to get you on the right track when marketing your blog content.