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Content Marketing for Real Estate
The housing market is always experiencing booms and crashes—and no one can ever say for certain what’s going to happen next. But with expert real estate copywriting, you stand the best chance of ensuring your property business thrives during the highs and survives the lows too.
Despite predictions of a mega slump in the market following the COVID-19 pandemic, we instead saw record high demand for new homes, with buyers all desperate to grab themselves a piece of the property pie.
And so while it’s impossible to say what the housing market will be like next year, or the year after, investing in professional and high-impact real estate copywriting will ensure that no matter what happens to prices and demand, your business will stand out and secure clients.
At Lime Copywriting, our experienced and knowledgeable real estate copywriters have the skills required to generate top-rate and tailor-made real estate content for your business. Get in touch today to find out how we can help.
Exceptional real estate copywriting feels personal. It speaks directly to your target buyer—as though this property was purpose-made just for them.
Successful real estate copy doesn’t simply list amenities, drop buzzwords like “catchment area”, or use generic descriptors like cosy and charming. It gets the reader to imagine themselves inside those four walls, whether it’s kicking back on the sofa in the large and airy living room or entertaining family and friends in the modern and open-plan kitchen area.
A talented real estate copywriter understands the psychology of the buyer. They know their objections and can anticipate and answer them within the copy. They create content based on pain points, demonstrating how this particular property is exactly what the customer is looking for.
At Lime Copywriting, we produce informative, engaging, and memorable property listings, hard-hitting real estate bios, lead-generating commercial property content, as well as holiday rental content and construction and building copy too.
Content That Hits Close to Home
Types of Real Estate Copywriting
Property Descriptions
Our team of real estate copywriters elevate average and forgettable homes into places where customers can see themselves living their best lives. We create listings that instil confidence and inspire excitement, putting ourselves in the shoes of prospective buyers. Crafting a story around the property that engages attention and paints an alluring picture, we ensure your listings stand out from the competition.
Email Copy
Marketing via email is one of the most cost-effective ways of boosting your customer base. With email, you can speak directly to prospective buyers, personalizing your message based on what’s most important to them.
Take advantage of our proven record in real estate copywriting to encourage conversions, whether it’s more sign-ups or greater traffic to your blog. Reach the right people at the right time and deliver targeted messages that get results.
Blog Articles
Blogging is a powerful way to boost brand awareness. Not only do blog articles push your site up in Google rankings and drive traffic to your site, but they also generate a dialogue with your target audience. They can answer any questions customers may have, as well as create a distinct voice that distinguishes your company from competitors.
Our team can write blog articles on a schedule that works for you, producing regular content that builds trust with clients and establishes you as an industry leader.
Website Content
The best real estate copy transforms a website. No matter how perfectly designed your site is, if your website content doesn’t engage and persuade, even the most exciting visuals or fastest loading speed will fail to gain clients.
A professional real estate copywriter knows the power of clean and concise content that hooks visitors, gets to the point, keeps them reading, and generates leads.
And while you could take the time to write this copy yourself, why not save yourself the hassle and energy by employing the services of someone who knows exactly which words will sell?
Real Estate Copywriting FAQs
At Lime Copywriting, we work on a case-by-case basis when it comes to pricing. We discuss with you to determine what it is that you need and how best to deliver it. Then we can establish a quote. We do everything we can to keep our costs affordable and will adjust the quote as necessary if you want to add anything to the project at a later date.
If you work in real estate, you’ll no doubt have an in-depth knowledge of the field and could definitely write real estate copy yourself. However, expertise in an area doesn’t necessarily translate to results-orientated copy. Powerful content also requires an understanding of sales psychology and how language creates emotion. Our real estate copywriters are able to balance detail and information with words that connect with readers and encourage action.
Choosing which keywords to include in your real estate copywriting depends on firstly understanding your customer and their pain points. What questions are they asking? What problems do they need solved?
Using our SEO expertise, we will analyse your competitors to see which words you could target and use keyword tools to identify other keywords that you could feasibly rank for.
In today’s online world, regular content is key to ranking in search engine results and driving traffic to your website. Therefore, having a blog is a smart move. Publishing blog articles on a regular basis keeps current customers coming back to your site and increases your chance of attracting new ones.
We can work with you to determine an appropriate schedule for content publication based on your goals and needs.