Making Every Word Count
Making Every Word Count
In the digital age, it’s no surprise that brochures have taken a bit of a backseat in the marketing world. But for those in the know, a brochure can still be a powerful choice. We’re physical creatures, after all, and there’s something about holding an actual document that makes us sit up and pay attention.
People read brochures differently. Maybe because they can’t just close the browser window or flick to another tab. We take more time to peruse. What’s more, brochures hang around. They get passed from person to person. And there’s always the option of having a digital copy too.
But crafting the perfect brochure isn’t straightforward. It’s not just about colour combinations and arty photographs. Even the most beautiful images in the world and cutting-edge graphic design won’t cover up muddled messages and a confusion of unnecessary detail.
Brochures are here to stay. Call on the expert brochure copywriters at Lime Copywriting to see how this classic marketing tool could work for your company.
The humble brochure might be considered old-fashioned in a world of ebooks and email marketing. But old-school can still be cool. When we’re sitting there holding a glossy pamphlet, it’s hard to look away.
The key to a well-crafted brochure is clarity. You need to know who you’re writing for and your message. A brochure is not a list of company achievements, a piece of fancy graphic artwork, a comprehensive list of services, or a whitepaper. It’s a means to communicate all the benefits of your product and service to your audience in an aesthetically pleasing and compelling format. What can you do for them? Why should they choose you?
At Lime Copywriting, we know how to use intriguing headlines, practical but punchy copy, testimonials, and a persuasive call-to-action to create a brochure that boosts your standing in your industry and connects with customers, building trust.
A brochure that is dull, forgettable, and full of errors and typos will either end up in the bin or sit around embarrassing you and your company. But a brochure by our skilled brochure copywriters will jump you closer to your marketing goals, whether it’s encouraging people to sign up for a newsletter, follow you on social, or buy now.
We can work with you to produce detailed guides to products and services that will clarify technical subjects for your audience and highlight the benefits of specific features. Our brochure copywriters will research the subject thoroughly to ensure accuracy and precision but will also bring a creative eye to the topic, presenting information in a way that is accessible and engaging.
The best business flyers are concise and to-the-point with catchy headlines and easy-to-digest text. We’ll use bullet points and snappy headers to grab attention and craft considered calls-to-action to encourage conversions.
Having an employee handbook to communicate company policies and values and lay out expectations is a great way to ensure everyone is on the same page. Make this an enjoyable read by keeping it fun and conversational rather than dry and formal. Our copywriters will help you nail the tone of voice and convey your company ethos creatively.