How many emails do you receive a day? We’d guess it’s quite a lot, ranging from credit card bills through to spammy get rich quick schemes.
Nowadays, pretty much everyone is flooded with emails on a daily basis. This means your email needs to stand out, differentiating itself from the crowd and attracting the reader’s complete attention.
At Lime Copywriting, we’re expert email copywriters, producing emails that get results. Whether your target is sales, sign-ups or anything else, our emails will push you firmly towards your goal.
Why not contact us today and see exactly how we can create a stunningly effective email campaign for you?
Why Invest in Email Marketing?
Email marketing is, without a doubt, one of the most effective marketing options at your disposal. When created professionally and targeted properly, they can produce stunning results, including hot leads, boosted sales and increased site visits.
The use of emails is one of the most cost-efficient ways to reach large numbers of potential customers. In fact, one survey showed that emails have an amazingly high ROI, with £38 being earned for every £1 spent. No other marketing approach comes anywhere close.
Email marketing is a paradise for stats lovers. Any email marketing software will provide you with a plethora of facts and figures, allowing you to tweak your campaign to perfection. We’ll work with you to polish your email campaign perfectly.
The best email copywriters can make messages personal, even if they’re being sent to a huge email list. When this is combined with clever targeting of different audience types, the response can be amazing.
Forget spammy emails and take a more personal email marketing approach instead.
Send the perfect message to your customers, every time
The Anatomy of an Effective Email
Effective emails aren’t written using one simple formula, however, every top email will share a few key aspects.
Firstly, and perhaps most importantly, the subject title must be epic, designed to encourage the recipient to do just one thing: open the email.
Fail to catch their interest immediately, and your email will be swiftly sent to the junk or trash folder.
Once they’ve opened the email, you’ve got their attention. There are then many tactics that could be used, from the simple AIDA approach, through to something called the inverted pyramid.
You don’t need to worry about these techniques though – that’s our job! Suffice to say, we’ll pick the approach we believe will work best for your email campaign.
A top-class email will also always include a call to action, telling readers what they need to do next. A strong CTA can be the difference between an effective email and one that falls flat on its face.
There’s no need to be clever here either – we believe that the direct approach is nearly always the best one.
We should also say this: the best emails are short, sharp and to the point. There’s no need for a 500-word soliloquy. Instead, readers need to be hooked straight away and be ready to act seconds after opening their message.
In the world of email copywriting, big really isn’t always best.