Maybe you’ve got three million followers who read your blog religiously no matter what you post. And maybe you don’t.
If you want to attract new readers you have just a few words to draw them in and get them hooked, and that’s your blog title.
Read on to find out our top tips on how to turn one-time visitors into dedicated readers.
Keep it Relevant
Readers want to know what they are getting themselves into. Think about your readership and what it is that they are looking for, and cater your titles to fit that demographic.
Does it need to be punchy and exciting? Or purely informative? Make sure the title accurately reflects the content of the article in a concise manner.
And don’t let it get too long – the time for explanation will follow.
Optimize for Search Engines
If you’re not yet Search Engine Optimisation (SEO) savvy then it’s time to educate yourself. The internet is full of useful articles that can give you an introduction on how to craft your website so that it appears high up in internet searches.
This is vital for directing targeted traffic to your website and is how the vast majority of visitors will find your blog.
Take Your Time
The title really is the most important part of your blog post so take the time to shape the perfect sentence.
That could mean brainstorming several different titles and choosing the best one once you’ve finished the main body of the text.
However you choose to write the title, it’s imperative that there are no mistakes and that you follow the same style of capitalization as in your other posts.
Take a Step Back
It can be difficult but trying to view your blog as an outsider will help you write blog titles that engage new visitors. Make your blog sound like it can offer readers something that other blogs can’t.
Avoid cheap clichés and click-bait style headlines and always deliver on what your blog title promises – if you offer the ‘top ten mind-boggling ways to lose belly fat’ and by the end of the article your reader’s mind isn’t boggled then you will have lost yourself a customer.
A visitor who has faith in the relevance of your blog titles is more likely to click through your other posts to find articles that interest them.
You Have 3 Seconds
Ultimately you only have a few seconds to attract a potential reader and so your blog title has to be engaging.
Why should someone read your blog post? Including question tags such as ‘which’, ‘what’ and ‘why’ are often used by bloggers to draw in curious passers-by.
Use people’s curiosity to your advantage by not explaining away the article in your title and first paragraph.
Instead, create a hook and lead them to read on to discover the invaluable information, entertainment or products in your blog.