Tired of churning out content that doesn’t seem to generate much interest – or business? It might be time to enlist an expert.
Copywriting is one of those jobs like decorating or gardening: people often assume it must be straightforward and attempt to give it a go. Perhaps you’re even pretty pleased with your DIY dabbling, at first. But after a while the novelty wears off and it may start to feel like a bit of a hassle. So, you finally call in the pros and can’t believe your eyes when you see the transformation.
If you’ve come across this page, chances are you’re wondering about web copywriting and to outsource or tackle it yourself. Here are 10 reasons why you should choose to go with a professional:
- Copywriters Actually Enjoy Writing
It sounds obvious, but it’s true. You might be at the top of your game when it comes to construction or air-conditioning, but maybe writing just doesn’t really float your boat. And that’s perfectly fine (we’re no good at air-conditioning, for the record).
But a copywriter with a real passion for content is going to deliver something much better than someone who’s begrudgingly doing it because they have to. Readers can tell whether blog articles and other pieces of content have been written with care or hastily bashed out in a hurry. Show your words some love and let the results speak for themselves.
- You Can invest More Energy into Your Business
With no more time-consuming blogs to take care of, you can get back to doing whatever it is you do best. Meeting with customers, converting leads to sales, developing exciting plans for the future… or maybe you just want to have a long lunch once in a while. Give yourself the gift of time and spend it however you like.
- Quality Content Helps Drive Sales
When copy is beautifully written, it engages its target audience, draws them in and encourages them to read on. But when sentences are clunky or repetitive, people trip over the words and will likely give up and move on. Ultimately, the better the content, the higher your chances of keeping people’s attention.
Research by technology company Conductor found that customers were 131 per cent more likely to buy from a brand immediately after consuming educational content. So, if you’re serious about investing in your company’s growth, it may be a good time to consider a professional copywriting service to give your posts a boost.
- Copywriters are Sticklers for Good Grammar and Spelling
If grappling with grammar gives you cold sweats, or you’re confusing your commas with your colons, it might be time to bring in the experts. Well-polished copy creates a positive and professional first impression, whereas sloppily written sentences do just the opposite.
Even if you normally write your own content, there will be times when the stakes are particularly high and you need to ensure everything is spot-on (for example, if you’re about to drop large sums on a new advertising campaign). No one wants to be the person who orders thousands of new brochures, only to discover that there’s a glaring typo on the front cover. Having a professional copywriter on board can give you extra peace of mind and help keep mistakes at bay.
- Stale Content Becomes a Thing of the Past
Having a regular stream of fresh copy is a great way to engage your audience and keep them coming back for more. Conversely, content written years ago and left to languish looks outdated and uninspiring.
By working closely with a professional copywriter on a regular basis, you can commission bespoke content that continually evolves with your business. Perhaps you want them to write about topics that are trending in your particular field, or maybe you’re after some evergreen features that will drive web traffic over a longer period. Which leads us on to our next point…
- Copywriters Can Make Your Content More SEO-Friendly
The web is a crowded and competitive place, and potential clients aren’t going to spend ages scrolling through page after page of search engine suggestions until they eventually stumble across you. If you want to get noticed, you need to rank highly – and regularly posting copy that’s original, high-quality, and SEO-friendly gives you a better chance of that.
If you’re not sure where to start with things like keywords, LSI keywords and links, we offer SEO copywriting services to help your content reach the audience it deserves.
7. They’ll Work with You to Establish a Brand Voice
Brands with a clear identity are distinct, memorable, and likely to inspire a loyal following. Yet according to a survey by the Content Marketing Institute, only 12 per cent of respondents said their sales content was extremely or very different from their competitors.
If you want to stand out from the crowd, you’ll need fresh, original content that can capture your readers’ attention. A professional copywriter can craft this in a style that suits you, whether that’s chatty, cheeky, or aspirational.
- You’ll Get a Fresh Pair of Eyes
You know that saying about not seeing the woods for the trees? That happens with copy, too. All the time. When you work in a sector day in, day out, it’s easy to get too close to the subject and speak in technical language or assume a level of knowledge, when in fact that can be off-putting for prospective clients.
By bringing a professional copywriter on board, they can help you to describe what you do in a way that is clear and accessible to a wider audience. So, it’s goodbye jargon – and hello new customers.
- A Good Copywriter Will Be Social-Media Savvy
From Facebook to Instagram, Twitter to TikTok, trying to stay on top of social media can feel like a full-time job in itself. Not to mention the fact that one silly slip-up can go viral and potentially damage your brand’s reputation.
However, a professional copywriter can help you to carefully curate content for all your channels, while keeping an eye out for any embarrassing gaffes at the same time. And for more tips on strengthening your social-media strategy, check out our handy guide to content calendars.
- It’s Not as Expensive as You Might Think
Have you been putting off hiring a pro because you think it will be pricey? Fear not: copywriting doesn’t have to cost a small fortune. In fact, Lime Copywriting offers a range of services at rates that bridge the gap between value and quality, so why not get in touch today to find out more?
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